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Our Company Values

These are the things that are important to us


Acting with strong business ethics is a priority for everyone representing our company. Integrity takes effort and sometimes at a cost but it is the right thing to do.


When you are about to blame someone else, stop and look at what you could be doing better. Accepting responsibility for your actions (and inactions) is the ultimate way to build trust.


Don’t rely on the person above you to be the smart one. Every week be stretching yourself to learn more and bring new knowledge to the table.


Having a joy not just for the work itself but also the people around us, so that everyone can be bold, innovative, and creative.


But at a fair price. Choosing our products carefully by rejecting plenty and thereby showing respect to our customers by not selling junk that doesn’t last. Be proud of the products we sell.

Spread Joy

Be super friendly all the time. Happiness has to start with someone. It may as well be us. Every encounter with a customer should leave them feeling better than before.

Be kind

To upset people by 1. Acknowledging their pain, 2. Showing you are here to help, 3. Providing a genuine solution. (Always being right rarely makes the other person feel good)

Care for the 100,000

The customer we already have is twice as important as the one that is still out there. Look after them in a way that shows respect, appreciation and loyalty and they will do the same in return.

Simplify Gardening

Teach in a way that is inclusive for everybody to have a go. Appearing smart is not the priority. Too much detail leads to confusion and inaction.


Life is to be enjoyed not endured. Don’t be boring. Be funny. Find ways to present the information in a fun, lighthearted way that puts a smile on their face.

Show respect

Especially to the elderly. They have done the hard yards. Let them know we care and appreciate their life, their knowledge and their custom.

Look for the special

Everybody has a story. Look and listen for the special moments in peoples lives, sometimes happy and sometimes sad but always important.

Help others succeed

Our success will be short lived if we don’t also take our suppliers and resellers on the journey too. Make it a win win so they are happy to keep working with us.

Be proud of where you work

And the company that we are building. You are making a positive difference in the lives of 100,000+ people. Together we are building a highly respected brand that puts a smile on peoples faces.