The future of Aussie Gardener is at stake

Comments

Adam S - May 18, 2025

I think the aggressive advertising model was a good tool to get your brand established but I do think you need to dial it down as it’s becoming unsustainable.

Just some thoughts
Facebook is over saturated with ads now, to the point most people are moving away from it, so you might not be getting as much value as expect. Also due to the casual nature of Facebook and the exodus of more active users, you may be getting clicks on ads but not actual purchases. You would be better to run ads on just Instagram as it has more active and engaged users.

Google is still worth paying for as it more likely to attract people that are searching for a particular product.

It may be worth producing more gardening content on your YouTube channel. Do videos on gardening techniques, garden tours, interesting plants and cooking with produce from your gardens. This would be a great way to showcase your products and build brand loyalty. You will need to do about one video a week to keep the algorithm happy enough to keep recommending your videos.

There has been a notable increase in Australian gardening, DIY and cooking YouTubers, it may be worth doing sponsorships (even if it’s just free products) or collaborations with them. It may also be worth doing this with other influences like Instergrammers and Tiktokers.

I hope that these thoughts will give you some ideas for the future. I really hope it works out for you guys, as I appreciate business that sell quality products.
Best of luck.

MIchael - May 18, 2025

I have been there in business. I understand the anxiety cashflow can cause. I encourage you to see this as a turning point in your business, an opportunity to reset a little and be stronger for it. Keep up the good work, the service, and quality of the products you sell.
I have made a purchase for some more pest free covers, and will do an honest review of how good they are.

Laura Walker - May 18, 2025

Oh no, please don’t go. I love your gear and all the bits I’ve bought over the years. Everything is great quality. Your hoses are a game changer. Your kitchen scissors I’ve gifted far and wide and so your peg bags and. aprons. Apron especially good since you enlarged the phone pocket. Secateurs a treat and little saw a great tool. I will purchase more now to keep yo afloat. So many good wishes for your ongoing success. Laura

Jenni Trudgeon - May 18, 2025

It is absolutely outrageous that Facebook and Google advertising eats up 40% of your profits! I like Neville Cox’s idea of promotional emails with a request to share. Word of mouth is powerful. I’ll have a look and see if I can purchase a gift or two for my family.

Katie G - May 18, 2025

So sorry to hear this news – but well done for having the courage to reach out and ask for help. Sadly, many small businesses are really struggling at this time. We’ve noticed as small business owners ourselves, that people just don’t have as many funds to spend on items outside the bare necessities at the moment. Happy to make a purchase to help – if everyone chips in a little, hopefully it will make a difference.

John - May 18, 2025

No…no…no…don’t close…
Pensioner here…
Will buy some more of your great products to help out…
Cheers…
Give facebook a miss…

Ros H. - May 18, 2025

So sorry to see this video. Times are so tough for so many right now. We have bought quite a few things from you over the years, but as we are becoming less active, we don’t need so much, & let’s face it, your products are so good they don’t need replacing :-) As pensioners we have to watch our pennies, but I will have a look & see what we can do to help out. I hope things turn around for you & you go on to be with us all for much longer

Ros H.

Pat - May 18, 2025

Received message on email but was reluctant to open. So happy that I checked Aussie Gardener out on Google. I have purchased before and now will order a Power Planter. I find it too difficult to dig holes for new plants, so hope this will help.

Sandra - May 18, 2025

This may sound weird, but I want to say thank you for posting this video.
You have reminded me of the importance of shopping local and through honest independent businesses like yours. It’s all too easy to swing by the big green shed and big supermarkets (frequently purchasing inferior products) all because its too easy :(
I needed this wake-up call – thank you.

Gillian Hall - May 18, 2025

I have bought many of your products, and they are all very good quality, and do what you say they will do!
I am going to do some early Xmas shopping with gift cards. All the best for your future